For Business Owners

17 Marketing Words That Will Turn Away Your Customers

Heather Young
marketing words customers blog header image

So now that you know what words to use in you’re putting together your next marketing campaign, what marketing words should you avoid? Customers are funny creatures, the slight thing can spook them out of a sale. So we’ve put together a few words that you’ll want to stay away from in your next marketing campaign:

Overused words

There are a few words that are overused and boring, so stay away from these:

  1. Epic – This word was all the rage for about a year. It’s time to let it go.
  2. Hurry – Just about every emails start with, “Hurry!” Provide a deadline instead.
  3. Revolutionary – Few things in life are revolutionary. Unless you’re curing cancer…
  4. Unique – Yes, you want to set your product apart from others, but everything is original in it’s own way.
  5. Exciting – BORING! It’s so overused, it sounds like a lie. An “exciting deal” makes customers more skeptical than excited. You would be better off describing the deal instead.
  6. Fantastic - Just using this word makes customers cynical.
  7. Literally - Nothing is exactly as it seems  
  8. Awesome - What makes something “awesome” these days?
  9. Only - This word is really overused so best to try and avoid
mistake customers

Words that could get you into trouble

A few marketing words that could spell disaster:

  1. Guaranteed – Be careful. Nothing in life is guaranteed.
  2. Or your money back – Be more specific when you’re offering any kind of money back.
  3. Miracle – Really? A miracle? Don’t oversell it.

Generic words

Your business or product shouldn’t be described using these generic words as customers are blind to them:

  1. Amazing – Everything is amazing these days. Be a little more creative.
  2. Huge – What’s so huge about it? Use more detail instead.
  3. Great – Talk about generic, you can find a better descriptive word.
  4. Terrific - Bland and boring, no one is excited by this word.
  5. Good - What is good about it?

Do you own a small brick & mortar business? Interested to see how Swipii can bring your customers back more often and keep them away from the competition? Click here to learn more