For Business Owners

Small Business Saturday: What is it and why should you get involved?

Heather Young
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As a small business owner, it’s important you’re supported by friends, family and most importantly your local community to keep your business flourishing.  Small Business Saturday is so important for small businesses across the UK.

What is Small Business Saturday?

Traditionally Small Business Saturday takes place during the first weekend of December – this year it’s on the 5th of December 2020. It’s a nationwide event designed to support and promote the millions of small businesses across the UK. It has been running for the last seven years and keeps growing in popularity.

Now in its eighth year in the UK, the campaign has grown significantly each year with an estimated £800m spent in small businesses across the UK on 2019's Small Business Saturday, with a record turnout of 17.6 million people choosing to shop small on the day.

In 2019 more than seventeen million people turned up in support of the event an increase of more than four million from 2018.

How do local councils contribute?

Majority of local councils actively support the campaign in order to make small business shopping more appealing to customers. In fact, last year, the campaign garnered the support of the Prime Minister and the Mayor of London.It has also had the backing of some big corporates such as American Express and seen support from all major political parties throughout the UK.

So what happens on Small Business Saturday?

It’s much more than just a name... There’s a huge build-up to the day across the UK until the main event kicks off culminating in a whole day of promotions dedicated to raising awareness of the UK’s small business. The campaign itself runs an Inspire Series throughout the whole year, which is a programme of free talks and workshops covering a whole range of topics to inspire and support start-ups and small businesses. There’s also a nationwide Bus Tour which will look slightly different this year. To adhere to social distancing regulations, the bus will instead tour online. Running over five weeks, the tour will showcase hundreds of local businesses across their social media channels and will be offering free online mentoring sessions and workshops in association with BT.

Small Business Saturday Bus in Rochdale in previous years.

Who can get involved?

Whether you’re a family business, local shop, online business, wholesaler, business service or small manufacturer, Small Business Saturday is supporting you! You can register your business here on the Small Business Finder Map for FREE to help new customers find your business!

Why should your small business get involved?

In the days leading up to Small Business Saturday, the team behind the campaign pick one small business to highlight each day. Those 100 small businesses not only gain exposure on the Small Business Saturday’s social channels and in the local press, in past years, they have also joined the team at a reception with the Chancellor of the Exchequer. Even if your business isn’t 1 of the 100 highlighted don’t worry, because taking part alone in Small Business Saturday gives you an opening to promote your business and it also benefits from the growing number of consumers that are actively seeking to support the local independent business scene.

Final thoughts…

Small Business Saturday grows at a phenomenal amount year on year, giving great exposure to your small business across the UK. You can advertise your brand, gain new customers and get involved with your local communities! To find out more about Small Business Saturday this year and to register your business to upcoming events, click here now.

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