This policy was last updated on 1.7.22
Swipii is operated by Enigmatic Smile Ltd (C/N 08869163) - Registered office at Swift House Ground Floor, 18 Hoffmanns Way, Chelmsford, Essex, England, CM1 1GU
Welcome to Swipii’s Privacy Notice. Swipii respects your privacy and is committed to protecting your personal data. This Privacy Notice will inform you as to how we look after your personal data when you use our app or visit our website (regardless of where you visit it from), and tell you about your privacy rights and how the law protects you. If you are unsure of the meaning of some of the terms used in this Privacy Notice, we have provided a Glossary to help you to understand these.
This Privacy Notice aims to give you information on how Swipii collects and processes your personal data through your use of our app and website, including any data you provide when you sign up to our app or sign up to receive special offers by email. Our app and website is not intended for children aged under 13 and we do not knowingly collect data relating to children. It is a condition of use that all Swipii users are aged 16 or above. It is important that you read this Privacy Notice together with any other privacy notice or fair processing notice so that you are fully aware of how and why we are using your data. This Privacy Notice should be read together with our Website Terms & Conditions and our User Term & Conditions.
Swipii is the controller and is responsible for your personal data (collectively referred to as Swipii, “we”, “us” or “our” in this Privacy Notice). We have appointed a Data Privacy Manager who is responsible for overseeing questions in relation to this Privacy Notice. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact our data privacy manager using the details set out below:
Full name of legal entity: Enigmatic Smile Ltd (C/N 08869163) - Name of Data Privacy Manager: Barry Helfrich, Email address: firstname.lastname@example.org Postal address: Swift House Ground Floor, 18 Hoffmanns Way, Chelmsford, Essex, England, CM1 1GU
You have a right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
This version was last updated on 1.722. We may make changes to this Privacy Notice from time to time and, if appropriate, will notify you by email regarding changes. Remember, continued use of our app or website will amount to acceptance of our new terms. It is important that the personal data we hold about you is accurate and current. We would ask that you keep us informed if your personal data changes during your relationship with us.
Our website and app may include links to third-party websites, plugins and applications. Clicking on those links (for example, a link to our Facebook page or Instagram) may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice on every website you visit.
From time to time, our website will feature public blogs. Any information you include in a comment on our blog may be read, collected and used by anyone. If your personal information appears on our blogs and you would like it to be removed, please contact us.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your physical data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice. We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic biometric data). Nor do we collect any information about criminal convictions and offences.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with the Swipii’s services through our app). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
See the Glossary of this notice to find out more about the types of lawful basis that we will rely on to process your personal data. Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email. You have a right to withdraw consent to marketing at any time by contacting our Data Protection Manager (details above).
We have set out below, in a table format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
To register you as a Swipii User
(a) Identity (b) Contact (c) Financial
Performance of a contract with you
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and our website/app (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
(a) Identity (b) Contact (c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To deliver relevant website content, app content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical
To use data analytics to improve our website, app, services, marketing, customer relationships and experiences
(a) Technical (b) Usage
To de-identify you data (anonymise or aggregate)
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications (e) Transaction (f) Technical (g) Usage (h) Financial
To make suggestions and recommendations to you about goods or services that may be of interest to you
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. When we send you emails we may include “single pixel gifs” to help us to track information like if, and when, you open an email from us. You can change your email settings with us so that we can’t do this by using the contact details above.We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which offers may be relevant for you (we call this marketing). In addition to marketing messages that you opt into receive (including great offers from our partner businesses!) we may send you messages about technical issues (e.g. planned outages, changes to our policies or to communicate with you about your Swipii account).
We will get your express opt-in consent before we share your personal data with any third-party company for marketing purposes.
You can ask us to stop sending you marketing messages by turning off marketing messages in the app.
When you register with Swipii we store “cookies”, which are strings of code on your computer. We use those cookies to collect information, including when you visit our website or use our services, your browser type and version, and other similar information. We also use analytical cookie files. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they’re using it. This all helps us to improve how our website works! You can find out more information about the individual cookie files we use in the table below:
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Cookie expires after 365 days
Google AdWords Remarketing
Third-party vendors will show relevant advertisements to you based on pages of the https://www.swipii.com/ website that you have viewed by placing a cookie on your computer. Ads will be shown on other websites because you visited https://www.swipii.com in the past. We also use remarketing and this will advertise Swipii across other websites that users visit. You can opt out of this remarketing campaign through the Google Ad Settings page.
Cookie expires after 180 days
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Displays relevant advertisements to you based on pages of the https://www.swipii.com/ website that you have viewed by placing a cookie on your computer. This cookie does not identify you or give us access to your computer. The cookie allows us to show you relevant advertisements across the Facebook Advertising Networks based on your previous browsing of the https://www.swipii.com/ website.
Cookie expires after 180 days
We may have to share your personal data with third parties for the various purposes set out in the table in part 4 of this Privacy Notice. The internal and external third parties we may share your personal data with are listed in the Glossary.
We may also share your personal data with third parties to whom we may choose to sell, transfer, or merge parts of our business or assets with. Alternatively, we may seek to acquire other businesses to merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Notice.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Some of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal data may involve a transfer outside the EEA. Where we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data outside the EEA.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Because security is so important to us, we use 128 Bit SSL certification to ensure your data is secure. We encrypt your password so, if you forget it and need to reset it, we can’t see it. We have put in place internal procedures to deal with any suspected personal data breach and will notify you and any applicable regulatory of a breach where we are legally required to do so. Any payment transactions carried out by our chosen third-party provider of payment processing services will be encrypted.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of personal data, the potential harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances you can ask us to delete your data: see “Request Erasure” below for further information on this.In some circumstances we may anonymise your personal data (so it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Under certain circumstances you have rights under data protection laws in relation to your personal data. We have included an overview of these rights in the Glossary of this Privacy Notice.If you wish to exercise any of these rights, please contact our Data Protection Manager.
You will not have to pay a fee to access your personal data (or to exercise any of the rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or if you have a number of requests. In this case, we will notify you and keep you updated.
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
We may share your information with selected third parties including business partners, suppliers, sub-contractors and service providers for the performance of our contract with you. These parties include, but are not limited to:
We may also share your data where we are under a duty to disclose or share your personal information in order to comply with a legal obligation, or in order to enforce our Website Terms & Conditions and our User Terms & Conditions.
You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.